How Does Selloscope Work?
There are three basic steps to using Selloscope: 1) Update Selloscope with sales data, content consumption data, or product ratings; 2) Selloscope crunches that data on its own servers; and 3) Request recommendations from Selloscope when you're ready for them.
What Information Does Selloscope Need From You?
First, Selloscope needs to know who's sending the information. When you register, you'll receive a Client ID and a PIN. This information tells Selloscope that you are who you say you are. Selloscope also needs some information that identifies your product or page. This can be a SKU, a Product ID or Product Name internal to your company, a file name, or even a URL -- anything less than 250 characters (we'll call this a "Product Identifier.") Lastly, Selloscope needs a User ID, a user email address, or a Session ID from the user or session in which the sale or page view took place (which we'll call a "User Identifier.") This is all you need to get started, and Selloscope is ready to accept additional attributes like user demographics, product category, rating, profitability, and price whenever you're ready.
Once Selloscope has the data it needs, it generates and loads your custom Relevancy Matrix. New records are typically processed within a few minutes of being received, even when you upload bulk data. Selloscope's Relevancy Matrix is a new generation of collaborative filtering technology -- based on cutting-edge research in cultural affinity -- that's been show to significantly outperform other types of recommendation engines on the market, including those used to compete in the Netflix Prize.
From here, it's up to you to offer these products to your users: present your best-converting or hottest new products to new visitors; present known users with highly customized recommendations at login; maximize up-sell conversion from the shopping cart; drive cross sell by making "More Like This" recommendations on your product detail pages. Or, download a list of best recommendations for each user or a list of best up sell recommendations for each product to use as you like.
Get started now using Selloscope with our no-risk free trial... send and receive up to a million server calls during your trial month, and you can even opt not to be auto-renewed when your trial ends. Or if all this sounds too complicated, use our wizard to see how easy implementation really is... all at no cost or commitment.